Marketing

Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Not only that, it is an ad. Marketing is a brochure. Marketing is a press release. And more recently, Marketing is a Facebook page or a Twitter account.

Marketing, too many business people, is simply selling at a larger scale. The reality is that marketing sits at the intersection of the business and the customer the great arbiter of the self-interests of the business and the needs of the buyer. As the global economy settles into a new normal of consistent doubt, Marketing has an identity problem, a brand perception gap, maybe even a crisis of confidence.